Portfolio


Social Media

PA & Governor Outreach

I oversaw social media for the Commonwealth of Pennsylvania and lead health and public safety digital communications. Additionally, part of my job was to boost Pennsylvania pride through our social media channels.

  • Colorful floral pattern in the shape of Pennsylvania with the text “no place for hate”
  • Bernie Sanders sitting in front of the welcome to Pennsylvania sign. Tweet says “I am once again asking you to pursue your happiness in Pennsylvania.”
  • Squirrel family inside of a keystone for squirrel appreciation day.
  • Infographic on raising the minimum wage.
  • Find your hellbender nickname by combining your birth month and favorite color.
  • Emojis in the shape of Pennsylvania for World Emoji Day.
  • Santa’s stomach and legs stick out of a


Covid-19

Responding to Covid-19 has posed unique communications challenges across the globe. Starting in February 2020 — before Pennsylvania even saw its first case — we began promoting important messaging to keep people safe.

We worked to try to meet people where they are with social media messaging, videos, marketing buys, website utilization, user-friendly online guides, and even a mobile app called Covid Alert PA.

View a collection of GIFs here.

Video

Role: Creative planning • Script • Casting • Approvals
Role: Storyboard • Graphics • Approvals
Role: Planning • Script • Storyboard • Graphics

Web

Both pa.gov and governor.pa.gov were managed by our team in the governor’s office. As part of my job, I created and upkept user-friendly web guides to important topics.

I created this guide to be a comprehensive resources for Pennsylvanians seeking mental health help.
I upkept this guide with the latest information on opioid use disorder help for Pennsylvanians.